April 24, 2002
The campaign, which starts later this year, is expected to fan out to other parts of Africa, the continent worst hit by HIV. Africa has 28.1 million of the world's 40 million people living with HIV/AIDS, with 9,000 new infections every day.
"This campaign is about behavior change," said Tiahmo Rauf, chairperson of Africans Unite Against AIDS Globally, an American non-governmental organization spearheading the campaign. "This is going to be the biggest movement to raise awareness about the epidemic," he said at the launch in Kampala. Rauf did not disclose how much it would cost to run the campaign, as his organization was still raising funds to host the concerts. He said each concert would seek to reach an audience of 250,000 consisting mainly of teenage students.
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