New Zealand Launches Sexual Health Campaign Targeting Young People to Address High STD Rates
November 23, 2004
New Zealand's Health Minister Annette King on Monday launched a new sexual health campaign encouraging young people who are sexually active to use condoms in an attempt to control the high rates of sexually transmitted diseases in the country, Xinhuanet reports. The campaign -- which has the slogan, "No Rubba, No Hubba Hubba," meaning "no condom, no sex" -- discusses various issues in youth sexual health and the consequences of sexual activity. The campaign is disseminating its messages using a variety of media, including television, cinema, radio, outdoor advertising, magazines, leaflets, and print and online resources, according to Xinhuanet (Xinhuanet, 11/22). The "in-your-face" campaign will run through February 2005, the New Zealand City reports (New Zealand City, 11/22). King said that although the topic of sexual activity among teenagers can be "uncomfortable" for some people to discuss, it is the government's "obligation" to be realistic and upfront about the situation, according to a government release. "Sexually active young people must be given the information and tools to protect themselves" from STDs, King said (Government release, 11/22). The numbers of newly diagnosed cases of chlamydia and gonorrhea in New Zealand have risen significantly over the past five years, with increases of 65.5% and 57%, respectively, according to New Zealand's Stuff. In addition, about 50% of new chlamydia cases diagnosed in women in 2003 occurred among girls ages 19 and younger, Stuff reports.
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