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UNAIDS
Campaign Strategy: Phased Over Two YearsDecember 2002 In the first year, the campaign is targeting individuals. The objective is for each person to understand how their actions contribute to stigma and discrimination.
In the second year, the campaign will focus on the role of institutions in reinforcing stigma and discrimination and how these can be overcome. Some of the strategies that can be used by organizations participating in the World AIDS Campaign are described below. This article was provided by UNAIDS. It is a part of the publication World AIDS Campaign 2002-2003. |
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