Campaign Slogan

The campaign slogan for 2002 and 2003 is Live and let live. One of the challenges of this slogan is that of creating a space for all people, with or without HIV, based on understanding, empathy, love, trust, hope, human rights and dignity. The slogan will form the core framework of any change at the institutional and individual levels and across all sectors. Keeping the same slogan for the life of the campaign will provide continuity, recognition and linkages over the two-year period.

Live and let live was chosen as the slogan because:

• it addresses the personal empowerment of PLWHA and their families, as well as those particularly vulnerable to infection, to be able to see a better future;
• it sends a positive signal that underscores the importance of people living their lives to the fullest;
• it emphasizes a powerful will to live, despite AIDS;
• it sends a clear message to governments, organizations and institutions concerning their obligations to ensure the right to life, the right to the highest attainable standard of health and the quality of life of those affected by/infected with HIV;
• it has strong linkages to the human rights framework;
• it challenges people to think about how their thoughts and actions can affect communities and individuals living with HIV/AIDS;
• it is a call for a more caring and understanding world for those affected by/infected with HIV.
• it promotes the acceptance of people for who they are;
• it seeks to boost prevention efforts and investment in care and treatment for HIV/AIDS; and
• it is relevant for all cultures, all genders and all age groups, as well as differing socioeconomic contexts.