Annex One: Campaign Partnerships

Music Television (MTV)

MTV is running a six-month global campaign on HIV/AIDS prevention in association with UNAIDS, Family Health International, Kaiser Family Foundation, Population Services International, the World Bank, the Bill and Melinda Gates Foundation, the Paul G. Allen Foundation and Levi's & the Levi Strauss Foundation. The campaign was launched at the International AIDS Conference in Barcelona, July 2002, and ends on World AIDS Day, 1 December 2002. MTV is offering the following, rights-free, to all broadcasters:

STAYING ALIVE: A Global Forum on HIV/AIDS (60 minutes)

A 60-minute question and answer with former American President William J. Clinton, film star Rupert Everett, Executive Director of UNAIDS, Peter Piot, Archbishop of Nairobi, Raphael Ndingi Mwana'a Nzeki, Brazilian Minister of Health, Paulo Teixeira, and GlaxoSmithKline's Vicki Ehrich fielding questions from an audience of over 50 young people representing 23 countries about a range of HIV/AIDS-related issues (e.g. prevention, stigma, services, drugs, youth behaviours, how to get involved). It was filmed at the International AIDS Conference in Barcelona on 11 July and is currently available.

STAYING ALIVE: Clinton Uncut (60 minutes)

Additional footage filmed after the Global Forum, featuring an intimate discussion between the youth audience and former American President William J. Clinton about all aspects associated with HIV/AIDS, including his work while in office, his further involvement, what more can be done and how youth activists can take on the fight against HIV/AIDS. This is currently available.

STAYING ALIVE 2002: The Documentary (60 minutes)

A 60-minute documentary looking at the global status of HIV/AIDS, hosted by an internationally acclaimed celebrity. With filmed contributions from HIV-positive and -negative young people around the world, the programme not only educates about the basic facts of HIV transmission, but also encourages and inspires people to get involved in their own communities and make HIV prevention their problem. Filmed in Cambodia, Latvia and Côte d'Ivoire, the programme features young people describing how HIV/AIDS has affected their lives, how it has changed the community they live in, and how they are trying to fight the epidemic. Premiere broadcast on World AIDS Day, 1 December 2002. Available mid-November. In addition, Staying Alive 1-3 will be released with updated statistics.

STAYING ALIVE: World AIDS Day Concert -- Cape Town and Seattle (90 minutes)

Two historic concerts -- one in Cape Town, South Africa, and one in Seattle, the United States of America -- that will combine to form a 90-minute special, and act as a wake-up call to young people around the world on the issue of HIV prevention. Top international artists will come together with sub-Saharan African musicians, using music to drive home the prevention messages. Premiere broadcast on World AIDS Day, 1 December 2002. Available late November.

STAYING ALIVE: Public Service Announcements

Three-to-six high-quality public service announcements (PSAs) will be produced to contribute to the goals and objectives of the campaign. These will be developed to represent the common elements of global youth culture and an ethnic diversity, thus appealing to audiences around the world. The PSAs end with a tag line that encourages youth to get more information and get involved in stopping AIDS. Local stations will be encouraged to add referrals to local services at the end of each ad. Available mid-November.

STAYING ALIVE ONLINE

All materials produced will refer to www.staying-alive.org, providing links to information and space for young people to share personal stories about HIV/AIDS, providing feedback for the campaign. Currently live.

Shown by MTV stations in over 166 countries, all these productions will be made available rights-free to all broadcasters. To air any materials free of charge, contact: Simon Goff, MTV, London, tel: +44 20 7478 6182; e-mail: goff.simon@mtvne.com.