Advertisement
The Body: The Complete HIV/AIDS Resource
Follow Us Follow Us on Facebook Follow Us on Twitter Download Our App
Professionals >> Visit The Body PROThe Body en Espanol
  
  • Email Email
  • Printable Single-Page Print-Friendly
  • Glossary Glossary

International News

MAC Cosmetics Launches New Viva Glam Campaign to Raise Money for HIV/AIDS

September 6, 2006

MAC Cosmetics on Wednesday will launch an advertising campaign in support of its Viva Glam lipstick and lip gloss line, which aims to raise money for the MAC AIDS Fund, USA Today reports. The campaign for the Viva Glam VI products will feature singer Deborah Harry, rapper Eve, dancer Dita von Teese and singer Lisa Marie Presley. Viva Glam products to date have raised $70 million for the MAC AIDS Fund (Freydkin, USA Today, 9/6). The fund supports groups worldwide that provide direct care for HIV/AIDS patients and groups aimed at prevention (Kaiser Daily HIV/AIDS Report, 2/20/04). The four celebrities are "outstanding ambassadors for raising awareness for the cause," John Demsey, chair of the MAC AIDS Fund and group president of Estee Lauder Cosmetics, said. Viva Glam VI lipsticks and lip gloss will cost $14 each (USA Today, 9/6).

Back to other news for September 6, 2006


Reprinted with permission from kaisernetwork.org. You can view the entire Kaiser Daily HIV/AIDS Report, search the archives, or sign up for email delivery at www.kaisernetwork.org/dailyreports/hiv. The Kaiser Daily HIV/AIDS Report is published for kaisernetwork.org, a free service of the Kaiser Family Foundation, by The Advisory Board Company. © 2006 by The Advisory Board Company and Kaiser Family Foundation. All rights reserved.



  
  • Email Email
  • Printable Single-Page Print-Friendly
  • Glossary Glossary

This article was provided by Henry J. Kaiser Family Foundation. It is a part of the publication Kaiser Daily HIV/AIDS Report. Visit the Kaiser Family Foundation's website to find out more about their activities, publications and services.
 
See Also
More HIV News
Advertisement:
Find out how a Walgreens specially trained pharmacist can help you

Tools
 

Advertisement