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Contents

December 2002

Part One: Background

Introduction

Why Stigma and Discrimination?

Achieving Global Goals Through the World AIDS Campaign

What Are the Issues?


Part Two: Campaign Strategy

Objectives of the Campaign

Target Groups

Campaign Slogan

Key Messages

Campaign Strategy: Phased Over Two Years

Year One: Targeting Individuals

  1. Decreasing Myths and Misconceptions About HIV/AIDS and Fighting Ignorance
  2. Increasing the Self-Esteem of People Vulnerable to and/or Infected With HIV/AIDS
  3. Encouraging People Infected With HIV to Tell Their Story
  4. Community Debates
  5. Peer Discussion
  6. Stigma and Discrimination Issues to be Part of HIV/AIDS Prevention and Care Programmes
  7. Reaching Out to Young People and Children
  8. Using Mass Media
  9. Documenting Acts of Stigma and Discrimination
  10. World AIDS Campaign Web Site: Making Knowledge Available
  11. Internet-Based Discussions

Year Two: Targeting Institutions

  1. Writing Research-Based Issue Papers and Reports
  2. Stigma and Discrimination on the Agenda of International Conferences and Reports
  3. Review and Reform of Laws, Legislations and Regulations
  4. Promoting Non-Discriminatory Laws
  5. Health Care Provision Practices
  6. Workplace Policies
  7. GIPA Policies
  8. Faith-Based Organizations
  9. Codes of Conduct of Professional Bodies
  10. Programming for Stigma and Discrimination
  11. Creating Mechanisms to Address and Redress HIV/AIDS-Related Discrimination
  12. Hearings From the Public

Part Three: Countering Stigma and Tackling Discrimination. What is Going On?

Countering Stigma

Tackling Discrimination

Annex One: Campaign Partnerships

Annex Two: Key Messages

Annex Three: Key Messages for Various Settings

Next



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