California: Campaign Hopes to Keep People Talking About AIDS
June 7, 2011
A team of San Francisco AIDS service providers has launched the "30AIDS" initiative to retain the media's focus on HIV/AIDS after the novelty of the disease's 30th anniversary wanes.
Next steps for the coalition include spearheading a social marketing campaign promoting the creation of 30-second videos in which supporters describe their personal efforts to combat AIDS. Campaign Co-Chair Henry Lucero of Project Inform suggested activities with potentially sizeable returns, such as "giving out 30 condoms one day or donating $30 or $300, calling 30 friends and reminding them to get tested."
Additional coalition members include AIDS Legal Referral Panel, Asian and Pacific Islander Wellness Center, Black Coalition on AIDS, Horizons Foundation, Instituto Familiar de la Raza, Maitri, Mission Neighborhood Health, Native Americans AIDS Project, Pets Are Wonderful Support, Positive Resource Center, Shanti, Stop AIDS Project, and Tenderloin Health.
According to POH Executive Director Tom Nolan, the campaign demonstrates the cooperative spirit of the sponsoring organizations, and their acknowledgement that although HIV/AIDS has "changed radically" it continues to be "a huge issue in San Francisco and beyond."
For more information, visit www.30aids.org.
Bay Area Reporter (San Francisco)
06.02.2011; Seth Hemmelgarn
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