Chile: Flood of Criticism for Tasteless AIDS Campaign
December 14, 2010
An open letter from HIV/AIDS activists to Chilean Health Minister Jorge Mañalich urges him to rethink an HIV prevention campaign, saying the ads are offensive and ineffective.
Another ad shows an actress being made up to look like she has various illnesses. When she is made up to represent "AIDS," she is dressed for a party. "You can't see AIDS, but that's no reason for us to act blind. Take the test, and bring your partner with you," the ad implores.
The campaign is "insulting to people living with HIV, telling them it is fun to die of old age but not of AIDS, which is a return to the AIDS=death equation, which was overcome in earlier campaigns thanks to the influence of civil society," said the letter from Vivo Positivo, a group that links organizations of people living with HIV/AIDS across Chile.
"What needs to be said, no matter who likes or doesn't like it, is that consistent use of condoms is still the most effective method to avoid HIV," said Vivo Positivo's Manuel Jorquera.
Vivo Positivo is considering filing a court injunction against the Health Ministry for "attacking the right to life."
Inter Press Service
12.08.2010; Daniela Estrada
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