December 8, 2010
During the week of World AIDS Day, Walgreens brought Greater Than AIDS to the big screen -- literally. To celebrate individual actions in response to HIV/AIDS, Walgreens posted images of everyday people celebrating their Deciding Moments on its digital billboard in Times Square, which rises 341 feet above midtown Manhattan. The latest phase of the Greater Than AIDS campaign, Deciding Moments are everyday opportunities to take a stand against HIV.Share your Deciding Moment and your photo could appear on the billboard too. The promotion kicks off a broader partnership with Greater Than AIDS that will bring HIV/AIDS informational resources and special services to select Walgreens pharmacies in heavily affected communities. For more information, visit www.greaterthan.org/Walgreens.