CNN Examines Business-Focused Approach to Fighting HIV/AIDS in Africa
November 15, 2010
CNN's "Marketplace Africa" features an interview with Ernest Darkoh, chairman and founding partner of BroadReach Healthcare, "a company that is working with governments to develop public and private sector solutions to the HIV/AIDS epidemic in Africa," where Darkoh describes what CNN call's his company's "business-focused approach" to delivering health services. "One of the principles of which we approach all of our work is to be extremely target and goal oriented and results oriented," Darkoh said, according to CNN. "The developing world had been characterized by a lot of funding but often very little accountability for results of that funding. And it's important to deliver the results, because people are dying." During the interview, Darnkoh described his company's "fast checkout lane" approach to health care and addresses the need for Africa to use innovation to look past "conventional [Western] models that work in environments that don't match [the] context" in Africa (Elgabir, 11/11).
This article was provided by Henry J. Kaiser Family Foundation. It is a part of the publication Kaiser Daily Global Health Policy Report. Visit the Kaiser Family Foundation's website to find out more about their activities, publications and services.
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