Corporations' Roles in Global Health
November 15, 2010
John Tedstrom, chief executive of the Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria, spoke at the Future in Review Global West Coast conference about how businesses are working to improve health care in the developing world, the Seattle Times reports. Corporations' marketing skills can be used to help spread public health messages. "These guys can sell anything to anybody," Tedstrom said, adding, "They can sell safe sex."
"Some corporations are playing a role in global health to boost their image, while others see investments as a way to fulfill an immediate business need," the newspaper writes. Tedstrom said regardless of the motivation, "if you structure this right, everybody wins." He added, "Eventually, you need less and less of the philanthropy" (Heim, 11/11).
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This article was provided by Henry J. Kaiser Family Foundation. It is a part of the publication Kaiser Daily Global Health Policy Report. Visit the Kaiser Family Foundation's website to find out more about their activities, publications and services.
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