October 27, 2010
Big Tigger, Rubber Revolution Ambassador and Acting Senior Deputy Director Nnemdi Kamanu Elias, M.D., M.P.H. Photo: DC HIV/AIDS Examiner
Michael Kharfen, Bureau Chief of Partnerships, Capacity Building & Community Outreach for HAHSTA, explained that people in DC are not utilizing condoms as originally hoped. "Now we're moving our efforts towards getting people to use condoms. They have them. They know how to get them. But they don't use them." Kharfen further explained that according to studies 40% of heterosexual couples are not using condoms and a whopping 70% of intravenous drug users are not using them.
The ambassador for the campaign is Big Tigger from the Big Tigger Morning Show on WPGC 95.5 FM. Tigger's interest in HIV/AIDS is well known through the formation of his Street Corner Foundation, a non-profit organization designed to teach young people about HIV. "When I was thinking about HIV 10 years ago, I was looking around and I was disappointed because there wasn't any real talk going on," says Tigger. He added, "I'm out there in the clubs a lot. If there's anywhere you need condoms is in the club. And now there's a revolution. The revolution will be televised and will be on WPGC."
This campaign promises to be bigger and more inclusive than previous campaigns in hopes to draw in a younger crowd. The community partners in the audience seemed pleased by the preview. Dwayne Lawson-Brown of Metro TeenAIDS commented, "I think this is a well done campaign. There is a lot of cool factor, which I hope can translate to behavior change. Hopefully in the future there will be a chance for all the social marketing campaigns under DOH to collaborate."
Expect to see and hear about the Rubber Revolution on the radio commercials, Internet ads, at the Metro, at local community events, on Facebook and Twitter.
For more information or to get the Rubber Revolution to come to your community event, starting next week you can visit the website www.rubberrevolutiondc.com
Get tested. Get care. Get involved.