The Rubber Revolution Begins in D.C.
By Candace Y.A. Montague
October 27, 2010
Michael Kharfen, Bureau Chief of Partnerships, Capacity Building & Community Outreach for HAHSTA, explained that people in DC are not utilizing condoms as originally hoped. "Now we're moving our efforts towards getting people to use condoms. They have them. They know how to get them. But they don't use them." Kharfen further explained that according to studies 40% of heterosexual couples are not using condoms and a whopping 70% of intravenous drug users are not using them.
The ambassador for the campaign is Big Tigger from the Big Tigger Morning Show on WPGC 95.5 FM. Tigger's interest in HIV/AIDS is well known through the formation of his Street Corner Foundation, a non-profit organization designed to teach young people about HIV. "When I was thinking about HIV 10 years ago, I was looking around and I was disappointed because there wasn't any real talk going on," says Tigger. He added, "I'm out there in the clubs a lot. If there's anywhere you need condoms is in the club. And now there's a revolution. The revolution will be televised and will be on WPGC."
This campaign promises to be bigger and more inclusive than previous campaigns in hopes to draw in a younger crowd. The community partners in the audience seemed pleased by the preview. Dwayne Lawson-Brown of Metro TeenAIDS commented, "I think this is a well done campaign. There is a lot of cool factor, which I hope can translate to behavior change. Hopefully in the future there will be a chance for all the social marketing campaigns under DOH to collaborate."
Expect to see and hear about the Rubber Revolution on the radio commercials, Internet ads, at the Metro, at local community events, on Facebook and Twitter.
For more information or to get the Rubber Revolution to come to your community event, starting next week you can visit the website www.rubberrevolutiondc.com
Get tested. Get care. Get involved.
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D.C. HIV/AIDS Examiner
Candace Y.A. Montague
Candace Y.A. Montague has been learning about HIV since 1988 (and she has the certificates from the American Red Cross to prove it). Health is a high priority to Candace because she believes that nothing can come of your life if you're not healthy enough to enjoy it. One of her two master's degrees is in Community Health Promotion and Education. Candace was inspired to act against HIV after seeing a documentary in 2008 about African-American women and HIV. She knew that writing was the best way for her to make a difference and help inform others. Candace is a native Washingtonian and covers HIV news all around D.C. She has covered fundraisers, motorcycle rides, town hall meetings, house balls, Capitol Hill press conferences, election campaigns and protests for The DC Examiner.com and emPower News Magazine.
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