New York: Alicia Keys Sets $1 Million Target for Her AIDS Charity
September 30, 2010
Alicia Keys is introducing a new $1 million initiative, "Buy Life," for her AIDS charity Keep a Child Alive. The singer will announce the effort at the group's Black Ball fundraiser tonight in New York City. Print, transit, and Internet ads will feature celebrities wearing T-shirts emblazoned with "Buy Life" and a bar code. Smart-phone users will be able to scan the code and automatically donate to the charity. "The whole idea is that if you're spending $100 on a pair of shoes or everything else we spend money on that we don't really need, why not use the money to save a life instead?" the Brooklyn, N.Y., native said. Since its launch seven years ago by Keys and agent/activist Leigh Blake, Keep a Child Alive has raised $20 million to purchase AIDS drugs, support clinics, and care for orphans in South Africa, Kenya, Rwanda, Uganda, and India. For more information, visit www.keepachildalive.org.
Wall Street Journal
09.30.2010; Shelly Banjo
This article was provided by CDC National Prevention Information Network. It is a part of the publication CDC HIV/Hepatitis/STD/TB Prevention News Update.
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