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U.S. News

New York: Alicia Keys Sets $1 Million Target for Her AIDS Charity

September 30, 2010

Alicia Keys is introducing a new $1 million initiative, "Buy Life," for her AIDS charity Keep a Child Alive. The singer will announce the effort at the group's Black Ball fundraiser tonight in New York City. Print, transit, and Internet ads will feature celebrities wearing T-shirts emblazoned with "Buy Life" and a bar code. Smart-phone users will be able to scan the code and automatically donate to the charity. "The whole idea is that if you're spending $100 on a pair of shoes or everything else we spend money on that we don't really need, why not use the money to save a life instead?" the Brooklyn, N.Y., native said. Since its launch seven years ago by Keys and agent/activist Leigh Blake, Keep a Child Alive has raised $20 million to purchase AIDS drugs, support clinics, and care for orphans in South Africa, Kenya, Rwanda, Uganda, and India. For more information, visit www.keepachildalive.org.

Back to other news for September 2010

Adapted from:
Wall Street Journal
09.30.2010; Shelly Banjo


  
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This article was provided by CDC National Prevention Information Network. It is a part of the publication CDC HIV/Hepatitis/STD/TB Prevention News Update.
 
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