Foursquare, MTV to Reward STD Checkups With Badge: Can They Make It Cool?
September 2, 2010
Foursquare, the smart-phone social networking application that lets users inform others of their whereabouts, has teamed with MTV's "GYT: Get Yourself Tested" campaign to encourage screening for STDs. Foursquare issues digital "badges" for users who achieve certain goals: Visiting the gym 10 times in a month earns one a "Gym Rat" badge, for example. The new effort will award a "GYT" badge to users who visit a health clinic for STD testing. The idea, organizers say, is to make STD testing as routine as a physical or dental exam. MTV credits GYT, launched in 2009 with the Kaiser Family Foundation, with helping boost the number of young people visiting Planned Parenthood clinics across the country.
This article was provided by U.S. Centers for Disease Control and Prevention. It is a part of the publication CDC HIV/Hepatitis/STD/TB Prevention News Update. Visit the CDC's website to find out more about their activities, publications and services.
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