Foursquare, MTV to Reward STD Checkups With Badge: Can They Make It Cool?
September 2, 2010
Foursquare, the smart-phone social networking application that lets users inform others of their whereabouts, has teamed with MTV's "GYT: Get Yourself Tested" campaign to encourage screening for STDs. Foursquare issues digital "badges" for users who achieve certain goals: Visiting the gym 10 times in a month earns one a "Gym Rat" badge, for example. The new effort will award a "GYT" badge to users who visit a health clinic for STD testing. The idea, organizers say, is to make STD testing as routine as a physical or dental exam. MTV credits GYT, launched in 2009 with the Kaiser Family Foundation, with helping boost the number of young people visiting Planned Parenthood clinics across the country.
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