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TheBody.com/TheBodyPRO.com cover the XVIII International AIDS Conference (AIDS 2010)
  
International News

Africa, the Caribbean: Study Finds MTV AIDS Project Changes HIV Attitudes

July 22, 2010

Young people in Africa and the Caribbean report positive shifts in knowledge and attitudes after watching MTV dramas that address HIV, said researchers at the 18th International AIDS Conference this week in Vienna.

The MTV music channel project is backed by the UN and tackles the risks of unsafe sex, multiple partners, and injecting drugs. The programming also provides information on testing, treatment and overcoming HIV-related stigma.

"The results have shown a really positive change in terms of attitudes, knowledge, and the sense among young people that they understand the risks and can take action to address them," said Susan Kasedde, a UNICEF HIV prevention specialist.

Part of the MTV project is a television series called "Shuga" that depicts "the reckless sex lives and loves of young Kenyans and their partners." It was first aired in Kenya in November 2009.

An evaluation by Johns Hopkins' researchers indicated that the program was seen by 64 percent of Nairobi residents ages 16-24. More than 80 percent of those who watched the program said it altered their views on multiple concurrent partners, HIV testing, and HIV-related stigma.

"These results make us determined and completely committed to continuing our campaigns globally," said Bill Roedy, CEO of MTV Networks International.

Back to other news for July 2010

Adapted from:
Reuters
07.19.2010; Kate Kelland


  

This article was provided by CDC National Prevention Information Network. It is a part of the publication CDC HIV/Hepatitis/STD/TB Prevention News Update.
 
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Please note: Knowledge about HIV changes rapidly. Note the date of this summary's publication, and before treating patients or employing any therapies described in these materials, verify all information independently. If you are a patient, please consult a doctor or other medical professional before acting on any of the information presented in this summary. For a complete listing of our most recent conference coverage, click here.

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