Advertisement
The Body: The Complete HIV/AIDS Resource Follow Us Follow Us on Facebook Follow Us on Twitter Download Our App
Professionals >> Visit The Body PROThe Body en Espanol
TheBody.com/TheBodyPRO.com cover the XVIII International AIDS Conference (AIDS 2010)
  

IAC 2010 Session: HIV/AIDS in the Information Age -- How Digital Media Can Fight the Epidemic

July 20, 2010

IAC Session, 'HIV/AIDS in the Information Age: How Digital Media Can Fight the Epidemic.'

IAC Session, "HIV/AIDS in the Information Age: How Digital Media Can Fight the Epidemic."

This article was cross-posted from the AIDS.gov blog. Miguel Gomez is AIDS.gov's director and Michelle Samplin-Salgado is AIDS.gov's new media strategist.

Tonight, as part of the 2010 International AIDS Conference, we attended a session on new media, HIV/AIDS in the Information Age: How Digital Media Can Fight the Epidemic. Moderated by Scott Evertz, Senior Vice President of Gibraltar Associates, the session highlighted public and private examples of using digital media to communicate public health messaging. We heard from Tina Hoff from the Kaiser Family Foundation and Jason Rzepka from MTV. Tina and Jason spoke about the GYT campaign and how they've used video, social media, and online marketing to reach their audiences. Jenny Taussig from Emory University and Jackie Kahn from Gibraltar presented AIDSVu, an online tool that uses mapping to share information about the epidemic and provides information on local HIV testing centers. They've also incorporated social networking, encouraging people to "make the pledge" to take an HIV test.

Advertisement

We also saw some of our other colleagues at this session, including Dr. Cheryl Smith, Associate Medical Director for Clinical Care and Services at the New York State Department of Health (NYSDOH) AIDS Institute. Back in April, we blogged about the AIDS Institute's development of a widget that educates healthcare providers about acute HIV infection, Post-Exposure Prophylaxis (PEP), and hepatitis B&C guidelines.

Currently, the NYSDOH AIDS Institute is planning a statewide new media conference this fall, and AIDS.gov is working with Dr. Smith and her team to provide support for that event. Working with a lot of community input, they have also developed a new media plan to expand their communications efforts.

We were also pleased to see colleagues from NIMH and USAID and one of our new colleagues from Sunday's Tweetup, amfAR's Jirair Ratevosian.

We always appreciate the opportunity to connect with our colleagues around the power of new media. We've been talking to plenty of people at IAC about this very subject. Stay tuned for videos and more posts from IAC about how people are using--or would like to be using--new media in response to HIV.

Read more of Positive Policy, TheBody.com's multi-author blog on law, policy and activism.



  

This article was provided by TheBody.com. It is a part of the publication The XVIII International AIDS Conference.
 
See Also
AIDS 2010 Newsroom

No comments have been made.
 

Add Your Comment:
(Please note: Your name and comment will be public, and may even show up in
Internet search results. Be careful when providing personal information! Before
adding your comment, please read TheBody.com's Comment Policy.)

Your Name:


Your Location:

(ex: San Francisco, CA)

Your Comment:

Characters remaining:



Please note: Knowledge about HIV changes rapidly. Note the date of this summary's publication, and before treating patients or employing any therapies described in these materials, verify all information independently. If you are a patient, please consult a doctor or other medical professional before acting on any of the information presented in this summary. For a complete listing of our most recent conference coverage, click here.

AIDS 2010
Home
Choose a Topic:
Previous Conferences

Advertisement