March 5, 2010
The new celebrity representatives of the MAC AIDS Fund's "Viva Glam" campaign are Lady Gaga and Cyndi Lauper. Established in 1994 to support people with AIDS, the MAC Viva Glam campaign has had high-profile spokespersons such as Elton John, Eve, Shirley Manson, Fergie and Mary J. Blige. Viva Glam Cyndi is a light coral red, while Viva Glam Gaga is a light blue-pink. The two shades of lipstick will only be available for 12 months. Both are $14 at MAC counters. For more information about the campaign, visit www.maccosmetics.com/giving_back/vivaglam.tmpl.