Washington D.C., Launches Five-Year, HIV Testing, Awareness Campaign
August 31, 2009
Washington D.C. Mayor Adrian Fenty and the district Department of Health Director Pierre Vigilance on Friday announced that they are "launching a new campaign to increase HIV testing in the district," News8.net reports. "According to a study released earlier this year, 3 percent of district residents are living with HIV or AIDS," according to the news site (8/28). "The $225,000 multimedia marketing campaign is the first phase of a five-year effort. Its advertisements feature [district] residents holding signs that read, 'Ask for the Test,' which already can be seen on television. ... The campaign also includes a feature that allows residents to use text messaging to find the nearest HIV testing location to their home" (Gaynor, Associated Press/Washington Examiner, 8/28).
This article was provided by Henry J. Kaiser Family Foundation. It is a part of the publication Kaiser Daily U.S. HIV/AIDS Report. Visit the Kaiser Family Foundation's website to find out more about their activities, publications and services.