California: San Francisco AIDS Walk Retools Its Message
July 14, 2009
With billboard tag lines like "Tough times won't break our stride," this year's AIDS Walk San Francisco is acknowledging the economic challenges facing AIDS service organizations and the general public. "We recognize this is a difficult year," said Debra Holtz, spokesperson for the San Francisco AIDS Foundation, one of about 50 event beneficiaries. Holtz said the walk's corporate sponsors are all taking part again this year, and so far 12,865 individuals have signed up. Last year's walk attracted 25,000 walkers and raised almost $4.5 million. The fundraiser takes place Sunday, July 19, in Golden Gate Park's Sharon Meadow, with step-off at 10:30 a.m. For more information, visit www.aidswalk.net.
Bay Area Reporter (San Francisco)
07.09.2009; Cynthia Laird
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