What's New in Fund Raising?

Ron Wilmot Bike Ride
Get Ready to Roll!

Saturday, May 12, 2001

Golden Gate Park

Mark your calendar and ride for a reason in the seventh annual Ron Wilmot Bike Ride on May 12. This fun-filled seven-mile ride will raise money for Project Inform's national HIV/ AIDS treatment information and education programs.

About the Ron Wilmot Bike Ride

The Bike Ride was started in 1995 by real estate entrepreneur, HIV/ AIDS activist and avid cyclist, Ron Wilmot. Before he died of AIDS in 1997, Ron challenged family, friends and the community to continue organizing a local ride for people of all abilities in which everyone could participate, particularly people with HIV. The Wilmot Ride is unique for its low overhead costs and high average funds raised by each rider—more than $500 each. What started as a visionary idea has become one of Project Inform's most important and much loved annual events. Last year alone, more than 110 riders from around the country raised over $80,000 for Project Inform's HIV/ AIDS treatment information and education programs.

Why the Bike Ride Is Important

Your participation in the 2001 Ron Wilmot Bike Ride will help Project Inform continue to provide the most complete and up-to-date HIV/ AIDS treatment information to everyone who needs it, free of charge. Generous donations made by many local businesses enable us to cover the administrative costs of the event so that more than 95% of the money raised goes directly to providing vital HIV/ AIDS treatment information.

Promotional Opportunities for Company Teams

Collaborate with at least 5 of your co-workers to set a group goal of $5,000 or more

. As an added perk, your company can get special recognition on Bike Ride promotional materials, a special feature on Project Inform's website, and more! Remember, we also welcome individual riders, too! Many local companies have matching gift programs that will make your team's fundraising efforts go that much further. As an added perk, your company can get special recognition on Bike Ride promotional materials, a special feature on Project Inform's website, and more! For additional information about starting a company team, sponsorship opportunities, and how your company can become involved in this year's Bike Ride, please contact Julie Doherty at 415-558-8669 x223 or email at jdoherty@projectinform.org.

The sooner your company team registers to participate, the more recognition your company can receive. If we hear from you soon, we can include your company name and logo on the following promotional items:

Register by March 10:

• Your company logo printed on the Ron Wilmot Bike Ride flyer distributed to hundreds of Bay Area businesses and included in the April issue of the highly respected HIV/ AIDS treatment journal PI Perspective -- mailed to over 65,000 people throughout the U.S.;
• Your logo printed on the event promotional poster, distributed to over 200 Bay Area businesses; and
• Plus … the benefits listed below.

Register by March 15:

• Your logo printed on the event registration brochure -- mailed to over 10,000 Bay Area constituents;
• Prominent text in all Bike Ride newsletter articles and pre- and post- event press releases; and
• Plus…the benefits listed below.

Register after March 15:

• Your company logo posted on the Ron Wilmot Bike page of Project Inform's Web site (www.projectinform.org), with the opportunity to hyperlink to your company Web site. Project Inform's Web site averages over 100,000 page requests per month;
• Your logo silk-screened on the official event T-shirt;
• Prominent placement of your company banner on-site in Golden Gate Park; and
• Your company team will also get prominent recognition at the event itself, and a post-event feature and photo on the Project Inform Web site.

So please don't delay. We're counting on you to join us on May 12 at Peacock Meadow in Golden Gate Park. Register as a rider -- encourage others to ride -- and help to support Project Inform, the nation's leading resource for HIV/ AIDS treatment information.

For additional information about starting a company team, sponsorship opportunities, and how your company can become involved in this year's Bike Ride, please contact Julie Doherty at 415-558-8669 x223 or email at jdoherty@projectinform.org.

Back to the What's New? March 2001 Table of Contents.