Campaign Spurs Parents to Talk About Sex
June 30, 2009
An advertising campaign aimed at encouraging U.S. parents to initiate conversations about sex and abstinence proved successful, according to a study by researchers at George Washington University and RTI International. The "Parents Speak Up National Campaign," launched in June 2007, included public service announcements as well as paid radio, TV, print and outdoor spots.
The study, "Efficacy of Abstinence Promotion Media Messages: Findings from an Online Randomized Trial," was published in the Journal of Adolescent Health (2009;doi:10.1016/j.jadohealth.2009.02.014).
United Press International
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