AIDS Foundation of Chicago Launches "Cure" Program
February 24, 2009
On Feb. 7, National Black HIV/AIDS Awareness Day, the AIDS Foundation of Chicago kicked off a new campaign designed to emphasize prevention, regular testing and enrollment in clinical trials among African Americans. In Illinois, blacks comprise 15 percent of the population but 51 percent of new HIV diagnoses.
"Cure" ads will run on city buses; paraphernalia such as T-shirts, compact mirrors, and condom cases will be handed out; and numerous public events are planned as part of the year-long campaign.
The open-ended nature of the campaign's slogan -- which lacks the words "HIV" or "AIDS" -- allows people to think creatively about solutions to HIV/AIDS. Recalling the words of one focus group member, Briggs said, "Sometimes you have to take out the word to get out the word."
Windy City Times (Chicago)
02.18.2009; Sam Worley
The content on this page is free of advertiser influence and was produced by our editorial team. See our advertising policy.