Female Condoms Promoted Through Beauty Salon Initiative in Malawi
September 17, 2008
The United Nations Population Fund and Population Services International have introduced a program to distribute female condoms in Malawian beauty salons in an effort to encourage their use and curb the spread of HIV, VOA News reports. Pamela Msukwa, family planning and HIV technical coordinator for PSI/Malawi, said hair salons were chosen for the program because they "provide a very viable and highly targeted market" due to their popularity with women in Malawi. She added, "That's where they get to talk about issues, and there is always somebody they can discuss issues with." A team of women associated with the organization promote and distribute the condoms, and salon staff members are trained on how to talk about the products with their customers.
This article was provided by Henry J. Kaiser Family Foundation. It is a part of the publication Kaiser Daily HIV/AIDS Report. Visit the Kaiser Family Foundation's website to find out more about their activities, publications and services.