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International News
"Condom" Ring-Tone a Hit in India

September 12, 2008

Organizers report that a mobile phone ring-tone in which harmonizing voices sing "condom, condom" repeatedly has been downloaded more than 270,000 times in India and other nations since its launch last month. Produced by the BBC World Service Trust in India, the ring-tone's purpose is to fight AIDS stigma and anti-sex education sentiments in India, where an estimated 2.4 million people have HIV. "We want condoms to be seen as any other health product," said Yvonne MacPherson, India country director for the trust. The Web site promoting the ring-tone -- -- has logged more than 2 million hits.

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Excerpted from:
09.11.2008; C. Vidya Shankar, M.D.

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