New Online Initiative Promotes Safer Sex, HIV Testing Among Canadian Youth
August 19, 2008
A new online initiative called One Life is targeting sexually active Canadians 18 to 30 years old and urging them to practice safer sex and undergo HIV testing, the Toronto Star reports. Launched Monday, the campaign, which includes the musical group U2 and singer Mary J. Blige, is a collaboration between Bristol-Myers Squibb Canada and Universal Music Canada. It also includes HIV/AIDS service organizations, medical clinics, testing facilities and physicians.
Alex McKay, research coordinator of the Sex Information and Education Council of Canada, said the help of celebrities is "laudable" and long overdue. McKay added that global research has shown that entertainers and well-known personalities highly regarded by youths have "a tremendous influence" on sexual health promotion and HIV prevention. However, McKay added that it is unfortunate the message is limited to HIV because youth who have unprotected sex also are at risk of contracting other sexually transmitted infections (Gordon, Toronto Star, 8/18).
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This article was provided by Henry J. Kaiser Family Foundation. It is a part of the publication Kaiser Daily HIV/AIDS Report. Visit the Kaiser Family Foundation's website to find out more about their activities, publications and services.