GMHC Launches Two New HIV Awareness Campaigns
March 19, 2008
New York -- Gay Men's Health Crisis (GMHC) hosted a press conference this morning to launch two new public-service advertising campaigns to raise awareness about HIV for women of color and young men of color who have sex with men.
The HIV: We're Not Taking it Lying Down campaign has a multi-layered message which speaks to the empowerment of women while recognizing the realities of women's lives, including trauma, stigma and injustice. Promoting safer sex that is consensual and in one's control subscribes to the idea that women don't have to "take it lying down." Testing for HIV on a regular basis is another way of taking control.
According to recent data from the NYC Department of Health & Mental Hygiene, the total number of new HIV diagnoses in NYC decreased by 5% between 2005 and 2006. During the same time period, new HIV diagnoses increased by 6% in two key groups:
Other recent reports from the federal Centers for Disease Control & Prevention indicate:
Billboards and panels on phone kiosks have been posted in locations throughout Manhattan, Queens, Brooklyn, and the Bronx, with a focus on neighborhoods and zip codes where HIV infections are disproportionately high among women and young men of color. To view the campaigns, please click on the links below:
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