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New York: Blacks, Hispanics Targeted in HIV Campaigns

March 31, 2008

On March 19, the New York City-based Gay Men's Health Crisis (GMHC) kicked off two new HIV awareness campaigns targeting communities of color.

"HIV: We're Not Taking It Lying Down" promotes safer sex to women of color by using a multi-layered approach to encourage women to be tested for HIV.

"I Love My Boo" is geared toward gay and bisexual men. It emphasizes the concepts of love and responsibility to push HIV prevention and safer sex.

"These provocative new campaigns address rising HIV infection rates in two of the groups most directly impacted by focusing on the strength and resiliency of people of color within their communities," GMHC CEO Marjorie Hill said in a press release. "They speak to individuals and communities in a language of love, respect, acceptance and sexual health -- highlighting what is possible in intimate relationships instead of focusing on problems with negotiating safer sex and getting tested for HIV."

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