Health Department Releases New NYC Condom Wrapper
More Than 36 Million NYC Condoms Given Out Last Year; New TV, Radio, and Print Campaign Launched
February 13, 2008
NEW YORK CITY -- Staying safe in New York City just got even sexier. The Health Department today unveiled a brand new look for the NYC Condom and launched a cutting-edge media campaign to encourage New Yorkers to "get some." Tomorrow, street teams will meet commuters at busy crossroads around the city -- including Union Square in Manhattan, the Atlantic Avenue station in Brooklyn, and 149th Street and Grand Concourse in the Bronx -- to hand out the new NYC Condom for Valentine's Day.
New ads, set to hip hop, jazz and Latin beats, feature images of New Yorkers set against boldly colored cityscapes. They will air in English and Spanish on cable and broadcast TV as well as radio. Display ads are also appearing in more than 1,000 subway cars citywide, as well as on phone kiosks and in check cashing outlets. The ads are available online at www.nyc.gov/condoms.
"The NYC Condom has shown us what a sexy brand can do for safer sex," said Dr. Monica Sweeney, the Health Department's Assistant Commissioner for HIV Prevention and Control. "We gave out more than 36 million of them last year. I hope the fresh look will help even more New Yorkers protect themselves from infection and unintended pregnancy in 2008."
In the year since the NYC Condom was introduced on Valentine's Day, the Health Department has distributed more than 36 million condoms -- an average of 3 million every month. That's twice the number given out annually before the City launched its own brand and seven times the number given out annually just a few years ago. Some 900 local businesses, clinics, and non-profit organizations now distribute them free-of-charge.
Any New York City establishment -- whether it's a health club, coffee house, bar, barbershop or clothing store -- can order NYC Condoms in bulk by calling 311 or visiting www.nyc.gov/condoms. The Health Department will deliver free NYC Condoms as needed to meet demand. Telephone and online orders are for organizations only. But individual New Yorkers can call 311 or visit the website for updated information on where to find NYC Condoms -- and how to get the most out of them. Here are some highlights:
When used correctly, condoms prevent the spread of HIV and other sexually transmitted infections, as well as unintended pregnancy
Condoms should always be stored at room temperature, and latex condoms should be protected from prolonged exposure to extreme temperatures, moisture, direct sunlight and fluorescent light. Don't carry condoms in your wallet or car for too long -- this can make them break easily.
Street teams will be handing out NYC Condoms between from 8-10 AM and 5-7 PM on Valentine's Day, unless otherwise noted.
This article was provided by New York City Department of Health and Mental Hygiene. Visit the NYC Health website to find out more about their activities, publications and services.