China Launches Nationwide Video Campaign to Promote Condom Use in Effort to Prevent Spread of HIV
December 7, 2007
China on Thursday launched a nationwide video campaign, titled "Life is Too Good," aimed at encouraging condom use in an effort to prevent the spread of HIV, the AP/International Herald Tribune reports.
The clips feature celebrities meeting or watching young people in different situations and saying, "Life is too good, please protect yourself." A message is featured on the screen saying that sex is the main mode of HIV transmission in China and that young people are at risk for the virus. "Using condoms can reduce the risk of contracting AIDS," the advertisements say.
Subinay Nandy, UNDP director in China, said the campaign "marks a new era in talking frankly and candidly" about HIV, adding that the campaign is "very timely and is very valid for the [HIV] epidemic in China today." According to Chinese actor Pu Cunxin, who participated in the campaign, the project is "a very big advance" and represents a breakthrough that HIV/AIDS and sex can be discussed publicly.
A 1999 attempt to promote condoms on television was cut for violating a ban on condom advertisements, Reuters reports. According to Reuters, about 700,000 people in China are living with HIV/AIDS (Blanchard, Reuters, 12/6).
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This article was provided by Henry J. Kaiser Family Foundation. It is a part of the publication Kaiser Daily HIV/AIDS Report. Visit the Kaiser Family Foundation's website to find out more about their activities, publications and services.