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International News

Hong Kong Group Rolls Out Campaign to Fight HIV Stigma

November 21, 2007

Today marks the beginning of a month-long public awareness campaign in which five famous Hong Kong residents call for compassion and understanding for those living with HIV.

The ads, which will appear in print and on public transit, feature black-and-white photos of celebrities asking a question that begins, "If I were HIV-positive ..."

"If I were HIV-positive, would I be offered the leading role in a movie?" asks actor Daniel Wu. "If I were HIV-positive, would my cartoons still make you laugh?" asks cartoonist Alice Mak. The ads' text is written in the local dialect.

"People are afraid of being labeled and isolated," said campaign organizer Loretta Wong of AIDS Concern, a non-governmental group. "Many of us are ignorant about the disease, and some think they can be infected through shaking hands or having a meal together" with an HIV-positive person, she said. Such prejudice, she noted, is itself a health threat because "people are scared to get tested or even seek treatment and that could help spread the disease."

AIDS Concern hopes to broaden the campaign to include educational settings as well.

Back to other news for November 2007

Adapted from:
11.21.2007; Tan Ee Lyn

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This article was provided by CDC National Prevention Information Network. It is a part of the publication CDC HIV/Hepatitis/STD/TB Prevention News Update.
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