HIV/AIDS Group Reacts to Pfizer's New Viagra Ad Campaign
July 25, 2007
The AIDS Healthcare Foundation has expressed concern over Pfizer's new television advertising campaign for its erectile dysfunction drug Viagra, Bloomberg/Arizona Republic reports. Pfizer on Monday launched the ad, which features a group of men in their 40s and 50s singing "Viva Viagra" to the tune of the Elvis Presley song "Viva Las Vegas," according to Bloomberg/Republic. Pfizer said the ad aims to make men less embarrassed about the condition. The ad, which premiered Monday during NBC's "Nightly News", will air during programs that have a 90% adult audience. Pfizer has not commented on how frequently the ad will run or how much it is spending on the campaign. "This disease is very stigmatized, and there are a lot of misperceptions," Ponni Subbiah, Pfizer's medical director for Viagra, said, adding, "Men are very willing to talk to their doctors about back pain or injuries but not ED."
"Pfizer has been an outlier in shamelessly promoting Viagra as a party drug," Weinstein said, adding, "All those Sin City references, everything associated with Vegas, that is what they want the association to be. It's not about a medical condition; it's about performance anxiety." AHF has met with FDA in the past to discuss its concerns about Viagra, according to Weinstein.
Pfizer is examining new drug formulations and a possible nonprescription version of Viagra that could increase usage, according to Subbiah, who would not comment on specific research projects (Bloomberg/Arizona Republic, 7/23). AHF in February announced it will petition FDA to reject Pfizer's request to sell Viagra without a prescription (Kaiser Daily HIV/AIDS Report, 2/16).
This article was provided by Henry J. Kaiser Family Foundation. It is a part of the publication Kaiser Daily HIV/AIDS Report. Visit the Kaiser Family Foundation's website to find out more about their activities, publications and services.