Global Business Coalition President Encourages Businesses to Increase Efforts to Fight HIV/AIDS, Other Diseases
June 14, 2007
Richard Holbrooke -- president of the Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria and former U.S. ambassador to the United Nations -- on Tuesday called on companies to increase their involvement in the global fight against HIV and other infectious diseases, the Financial Times reports. Holbrooke also called on governments to recognize the skills the private sector could bring to the fight against HIV/AIDS.
HIV/AIDS PSA Campaign to Premiere in U.S. Ahead of National HIV Testing Day
The campaign has enlisted actors Jamie Foxx and Queen Latifah to raise awareness about HIV testing by directing viewers to testing411.org -- a Web site that includes information about HIV and testing options. The Web site also provides information from CDC about local HIV testing centers organized by zip code.
The PSAs also will be shown in arenas during NBA games in the 2007-2008 regular season. MTV and BET have committed to air the PSAs in the U.S. as part of their public education partnerships -- thinkHIV and Rap-It-Up. The Global Media AIDS Initiative will distribute the PSAs to more than 100 of its members in 60 countries, and the African Broadcast Media Partnership Against HIV/AIDS and the Caribbean Broadcast Media Partnership on HIV/AIDS have committed to distribute the PSAs to their member companies. The PSAs were featured at GBC's annual awards ceremony and grew out of a commitment made at the 2006 annual Clinton Global Initiative meeting, which was held in New York City last fall.
"Having Jamie Foxx, Queen Latifah and NBA players talking about HIV testing helps to present testing as a more routine part of care, as recommended by the CDC," Drew Altman, president and CEO of the Kaiser Family Foundation, said, adding, "HIV testing provides an opportunity to receive counseling about risks, and early knowledge of HIV status helps link people to care."
NBA Senior Vice President Kathy Behrens said, "Through relationships with organizations like the GBC, the NBA, our teams and players are to build on our commitment to raise awareness of HIV/AIDS, here at home and around the world." Richard Plepler, co-president of HBO, said, "HBO has a long history of using our network in the service of illuminating and elevating the issue of AIDS into our culture." Holbrooke said, "HIV is on the rise in the U.S. as it is around the world," adding, "Knowing your status is essential to bringing infection rates down and increasing access to lifesaving medications" (NBA/HBO/GBC/Kaiser Family Foundation joint release, 6/13).
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This article was provided by Henry J. Kaiser Family Foundation. It is a part of the publication Kaiser Daily HIV/AIDS Report. Visit the Kaiser Family Foundation's website to find out more about their activities, publications and services.