Vanity Fair to Partner With Product RED; Bono to Guest Edit July Edition
March 8, 2007
Vanity Fair magazine on Tuesday announced that it will sign on as a partner with Product RED -- a project created by Irish musician Bono and DATA co-founder Bobby Shriver that aims to raise money for the Global Fund To Fight AIDS, Tuberculosis and Malaria by donating a portion of profits from a range of branded products -- the AP/London Free Press reports (AP/London Free Press, 3/6). According to Global Fund Executive Director Richard Feachem, Product RED to date has raised more than $20 million for the Global Fund (Kaiser Daily HIV/AIDS Report, 3/6). Bono, who will be the first-ever guest editor of the magazine, will be in charge of Vanity Fair's Africa-themed July issue (AP/London Free Press, 3/6). "Bono will make a different issue about Africa than we would," Vanity Fair Editor Graydon Carter said, adding, "We plan on making this an event with more separate cover treatments than the magazine has ever had" (Carr, New York Times, 3/5). Bono said, "As guest editor, I want Africa to appear (as) an adventure, not a burden, and put faces and personalities to the statistics we read elsewhere." He added, "If Graydon, his team and I succeed, the reader will care more about the daily squandering of these noble, entrepreneurial, optimistic lives ... people who are familiar to us in every other way than circumstance" (AP/London Free Press, 3/6).
Reprinted with permission from kaisernetwork.org. You can view the entire Kaiser Daily HIV/AIDS Report, search the archives, or sign up for email delivery at www.kaisernetwork.org/dailyreports/hiv. The Kaiser Daily HIV/AIDS Report is published for kaisernetwork.org, a free service of the Kaiser Family Foundation, by The Advisory Board Company. © 2007 by The Advisory Board Company and Kaiser Family Foundation. All rights reserved.
This article was provided by Henry J. Kaiser Family Foundation. It is a part of the publication Kaiser Daily HIV/AIDS Report. Visit the Kaiser Family Foundation's website to find out more about their activities, publications and services.