Print this page    •   Back to Web version of article

Prevention/Epidemiology
San Francisco "Healthy Penis" Syphilis Campaign Successful

December 27, 2006

San Francisco Department of Public Health researchers say a 2002-2005 campaign to encourage men to test for syphilis was successful. The Healthy Penis campaign featured comic-strip penis-shaped characters as mascots. The department sponsored the ads in order to check rising syphilis rates among gay and bisexual men. More men who had seen the ads tested for syphilis, with 40-60 percent reporting they had sought testing in the previous six months, said researchers. New syphilis infections have since declined, say officials. "We took a risk, and that risk paid off," said Jacqueline McCright, an STD services manager with the department. Similar ads have been adopted by Santa Clara County, Palm Springs, Seattle, Philadelphia and Los Angeles. The full report, "Healthy Penis: San Francisco's Social Marketing Campaign to Increase Syphilis Testing Among Gay and Bisexual Men," was published in the Public Library of Science Medicine (2006;3(12):e474.doi:10.1371/journal.pmed.0030474).

Back to other news for December 27, 2006

Excerpted from:
Associated Press
12.26.2006




This article was provided by CDC National Prevention Information Network. It is a part of the publication CDC HIV/Hepatitis/STD/TB Prevention News Update. You can find this article online by typing this address into your Web browser:
http://www.thebody.com/content/art39261.html

General Disclaimer: TheBody.com is designed for educational purposes only and is not engaged in rendering medical advice or professional services. The information provided through TheBody.com should not be used for diagnosing or treating a health problem or a disease. It is not a substitute for professional care. If you have or suspect you may have a health problem, consult your health care provider.