HIV Stops With Me
You see their faces on billboards, bus shelters, and posters outside the laundry mats and beauty supply stores, but who are they?
The spokesmodels for the "HIV STOPS WITH ME" social marketing campaign sponsored by Positive Images, are REAL people in Los Angeles County living with HIV, who are committed to preventing the spread of HIV/AIDS in their community. Women Alive's Treatment Advocate Precious Jackson, along with 5 other HIV positive men, women and transgenders are sharing their journey's, hopes and challenges in becoming a leader in this fight. The campaign is designed by Better World Advertising and funded by the U.S. Centers for Disease Control and Prevention and the County of Los Angeles, Department of Health Services, Office of AIDS Programs and Policies. It consists of a Web site, newspaper and magazine ads, postcards, billboards, and transit media.
In a Campaign assessment done by AIDS Project Los Angeles, 59% of the individuals surveyed feel that "HIV positives have a responsibility to end HIV." In this campaign, the HIV spokesmodels are doing so through personalized messages and images that people understand.
On May 7th, the "HIV STOPS WITH ME" media launch will take place at Unity Fellowship Social Justice Center. Several other media launches will take place throughout the Los Angeles area over the next couple of months, and the spokesmodels will be there live to provide information and interact with their community.
To find out more about when the spokesmodels will be in your community, information about the sites, or to provide input about the campaign: feel free to call us at Women Alive (323-965-1564) or visit the campaign Web site at: www.hivstopswithme.org.
Back to the Women Alive Spring 2003 contents page.
This article was provided by Women Alive. It is a part of the publication Women Alive Newsletter.