A Handbook for Communicating About Today's Epidemic

Organizations Contributing to AIDS Action Credits	Introduction Rules of the Game Protecting a New Generation from AIDS CBOs: The Frontlines in the Nation's War on AIDS AIDS and Drugs: Twin Epidemics AIDS: A Shared Responsibility Talking About AIDS Testing, AIDS Drugs, and Health Care Media Misnomers Frequently Asked Questions and Responsible Responses A Winning Message Makes a Winning Cause
	"AIDS Action knows the modern fight against AIDS requires a communications effort rivaling that of the best political campaigns. Just like the smart candidate stays in touch with the pulse of the people, fighting today's AIDS epidemic requires the same strategy." -- Gloria Smith, Executive Director, Columbus AIDS Task Force "Reaching out and listening to the diverse voices of the American people -- Republicans and Democrates, people of faith, black and white -- is how AIDS Action is helping to shape a winning messagein the war on AIDS." -- Tony Braswell, AID Atlanta "The AIDS epidemic is evolving as fast as America's media infrastructure, Adhering to a carefully researched and dynamic communications strategy is the best way today's AIDS advocates can have a voice in our diverse and competitive media culture." -- Travis Smiley, Host of BET Tonight, Black Entertainment Television
	This handbook was made available through a generous gift from the Gill Foundation. Global AIDS and sex education research data provided by the Children's Research and Education Institute.