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American Association for World Health
MEDIA OUTREACH GUIDE: SAMPLE PRESS RELEASE

December 1, 1998

A press release should appear on your organization's letterhead and include the words "Press Release" on the top as well as a contact person's name and telephone number.


(YOUR COMMUNITY) TO COMMEMORATE WORLD AIDS DAY

The eleventh observance of World AIDS Day will be commemorated on Dec. 1, 1998. Locally, the events for World AIDS Day will take place (location, time) as coordinated by (name of your organization). [Insert description of your organization's event or activities.]

This year's World AIDS Day theme is "Be a Force for Change." The purpose of this theme is to recognize the millions of young adults worldwide who are affected -- directly and indirectly -- by HIV/AIDS. World AIDS Day this year aims to increase understanding of the magnitude of the HIV/AIDS epidemic globally and that the epidemic continues despite new hope in treatment. Worldwide implementation of the theme promotes action and sound policies to prevent HIV transmission and minimizes the epidemic's impact on teenagers and young adults.

One hundred ninety one countries around the world are observing this day to draw attention to the AIDS epidemic. In the United States, activities for World AIDS Day around the country are coordinated by the American Association for World Health, in conjunction with the Joint United Nations Programme on HIV/AIDS (UNAIDS), the Pan American Health Organization and the U.S. Department of Health and Human Services.

World AIDS Day will link communities throughout the United States in a unified observance when the White House dims its lights from 7:45 p.m. to 8:00 p.m. This visual demonstration will signify the commitment to fight the AIDS pandemic and will give tribute to people living with HIV/AIDS and to those who have died from AIDS. Here in (name of community), the memorial will be observed by (description of how the activity will be carried out).

All communities are affected by the continuing spread of AIDS. Here, in (name of community), according to (source of statistics, such as local or state health department), as of (date), (number) people have been diagnosed and reported with AIDS, (number) of which have died. [Include other local statistics such as gender, age or ethnicity-specific data.]

UNAIDS estimated that as of June 1998, 30.6 million men, women and children worldwide were living with HIV/AIDS, and that if current trends continue, between 60 and 70 million adults will have been infected with HIV by the year 2000. Worldwide, one out of every 100 adults is living with HIV and at least 50 percent of all new infections are among people under the age of 25.

In the United States, 641,086 people had been reported with by December 31, 1997. Of these, approximately 385,000 had already died.

[Insert descriptions of other World AIDS Day activities that are planned for your area, as well as the organizing groups.] For additional information on these World AIDS Day activities, contact (name of contact) at (telephone number).


Program in Action:
World AIDS Day PSA Roadblock

Through the efforts of the cable television industry's HIV/AIDS awareness organization -- Cable Positive, cable programmers and operators once again will marshal their collective resources on World AIDS Day, Tuesday December 1. Cable networks and systems will "roadblock" a single public service announcement (PSA) at 8 p.m. ET in an effort to deliver a World AIDS Day message to television viewers across the country. The industry's commitment to HIV/AIDS awareness has been growing steadily: More than 315 networks, systems and related companies participated in World AIDS Day 1997, and a record 343 participated in the Day of Compassion earlier this year. For more information on the cable industry's World AIDS Day activities, contact Cable Positive at (212) 852-5190, or go to http://www.cablepositive.org on the Internet.


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This article was provided by American Association for World Health. It is a part of the publication Be a Force for Change.