What We Can Do: Planning for World AIDS Day
December 1, 1999
World AIDS Day is an opportunity to bring together existing HIV/AIDS projects and programs and to encourage the creation of new HIV/AIDS awareness and prevention programs. The goal is to motivate individuals, communities and states to become involved in the issues surrounding HIV/AIDS. World AIDS Day can be observed in many ways. To help coordinate events in your community, refer to the following checklist.
- Research HIV/AIDS Statistics. Check with your state health
department for HIV/AIDS statistics in your area to determine how HIV/AIDS
affects you and your community. (See State & Territorial Contacts)
- Develop Partnerships. Establish or join partnerships with
individuals and organizations interested in planning World AIDS Day
activities in your community. These might include Red Cross chapters,
AIDS advocacy groups, places of worship, schools, libraries, civic associations,
hospitals, clinics, or youth groups. Call your local and state health
and education departments for leads.
- Target an Audience. Define your goals and decide who you want
to reach (for example, youth, families, elected officials, specific
demographic groups, members of a particular faith community).
- Select an Activity. Choose an activity or program that will
appeal to your target audience and one that will achieve your objectives.
(See Innovative Activities, and Motivate & Educate for ideas.)
- Create a Planning Checklist. Create a timeline so you will
remain organized and will not miss deadlines. Delegate specific activities
and responsibilities when possible. Make a schedule, establish a budget,
identify organizations who will help you or co-sponsor with you. Choose
a location, estimate the number that will attend, plan and prepare materials
you will distribute, and plan advertising strategies.
- Seek Funding. To secure the necessary funds and resources,
establish partnerships to share expenses, plan fundraising events or
seek grants to fund your project. (See Fundraising Tips and Grants)
- Invite Participation. Invite members of your community, especially
those groups you have targeted. Also consider inviting a wider audience
to promote awareness of HIV/AIDS issues. Often, invitations themselves
help raise awareness or encourage others to become involved.
- Publicize Your Event. Use fliers, posters, announcements,
and radio, TV, newspaper and newsletter advertising to get the word
out. Follow up with phone calls to targeted groups. (See Sample Public Service Announcement)
- Notify the Media. Getting your messages out through television,
radio or newspaper is a highly effective way of reaching your target
audience. (See Media Outreach Guide, Sample Media Advisory and Sample News Release)
- Evaluate Your Activity. Evaluate your activity during the
planning stages as well as after the event so that next year you can
remember how to improve the process. Use your planning checklist (above)
to evaluate how well you met your objectives. On the day of your activity,
ask participants to fill out a short, anonymous evaluation form.
Please Help Us Help Others! We
want to know how many people we reach with this Resource Book. You can
help us by filling out our Event Follow-Up Report so that we can track
the effectiveness and reach of our efforts to promote HIV/AIDS awareness
through the publication of this Resource Book.
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This article was provided by American Association for World Health. It is a part of the publication Be a Force for Change.