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Media Outreach Guide: Sample Media Advisory

December 1, 1999

This should appear on your organization's letterhead.


Contact: [Name] (who to contact at your organization for more information) [Phone Number]

Media Advisory


World AIDS Day to Be Observed

[State, city, or local leader, with title and organization] to address the HIV/AIDS epidemic in the United States, encouraging communities to increase prevention and education programs aimed at young adults.


December 1, 1999, marks the start of a year-long initiative to draw greater attention to the HIV/AIDS epidemic in the United States and around the world. Many initiatives will be aimed at young adults, who represent nearly 50% of all new HIV infections in the United States.  At [your World AIDS Day event], [your keynote speaker -- preferably a local leader] will address the AIDS epidemic in the United States and in [your city, town, or community].


Host: [Name of your organization]
Keynote: [State, city, or community leader], [Title]
Master of Ceremonies: [Name of the president or executive director of your organization, or the appropriate person], [Title]

When & Where:

Wednesday, December 1, 1999, [time of event]
[location, street address, city, state, zip]


World AIDS Day is the kick-off of a national HIV/AIDS awareness program focusing on communication. The AIDS -- End the Silence initiative aims not only to educate but to engage people in open discussions about the issues.  In addition to [keynote speaker's] address at the December 1 [event], [mention another noteworthy aspect of the activity or program that you have planned.]

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This article was provided by American Association for World Health. It is a part of the publication Be a Force for Change.
See Also
World AIDS Day Planning