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Media Outreach: Sample Press Release

December 1, 2000

A press release should appear on your organization's letterhead and include the words "Press Release" on the top as well as a contact person's name and telephone number and the release date.


(Your Community) to Observe World AIDS Day

The thirteenth annual World AIDS Day will be observed around the world and in (your town) on Dec. 1, 2000. Locally, the events for World AIDS Day will take place (location, time) as coordinated by (name of your organization). [Insert description of your organization's event or activities.]

World AIDS Day aims to increase awareness of the magnitude of the HIV/AIDS epidemic globally and in the U.S.. This year's World AIDS Day theme is "AIDS: All Men -- Make a Difference!" Because men represent the majority of people living with HIV/AIDS, the World AIDS Day 2000 theme urges all men to increase their awareness of the risk of HIV/AIDS for themselves, their partners and their children and to use their influence in their families, among their friends and in their communities to help stem the tide of the HIV/AIDS epidemic.

The global HIV/AIDS epidemic has become so alarming that the United States has declared AIDS a national security threat. As of 1999, 34.3 million men, women and children worldwide were estimated to be living with HIV/AIDS and 19 million have died. Last year alone, an estimated 15,000 people were infected with HIV every day. In the United States, 850,000 people are now infected with HIV. Despite the fact that new AIDS drugs are prolonging years of productive life for many with HIV, the rate of new HIV infections remains high in the U.S., with 40,000 new infections reported in 1999.

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All communities are affected by the continuing spread of AIDS. Here, in (name of community), according to (source of statistics, such as local or state health department or the CDC or UNAIDS), as of (date), (number) people have been diagnosed and reported with AIDS, [number] of which have died. [Include other local statistics such as gender, age or ethnicity-specific data.]

World AIDS Day will link communities throughout the United States in a unified observance when the White House dims its lights on the evening of December 1. This visual demonstration will signify the commitment to fight the AIDS global epidemic and will give tribute to people living with HIV/AIDS and to those who have died from AIDS. Here in [name of community], the memorial will be observed by [description of how the activity will be carried out].

One hundred ninety-one countries around the world are observing this day to draw attention to the AIDS epidemic. In the United States, World AIDS Day is coordinated by the American Association for World Health, in conjunction with the Joint United Nations Programme on HIV/AIDS (UNAIDS), the Pan American Health Organization, and the U.S. Department of Health and Human Services.

[Insert descriptions of other World AIDS Day activities that are planned for your area, as well as the organizing groups.] For additional information on these World AIDS Day activities, contact (name of contact) at (telephone number).





  
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This article was provided by American Association for World Health. It is a part of the publication AIDS: All Men -- Make a Difference!.
 

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