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Media Outreach: Sample Public Service Announcement (PSA)

December 1, 2000

This year World AIDS Day focuses on the roles that men can play in halting the HIV/AIDS epidemic. Some stereotypes of manhood, such as sexual aggression and sexual irresponsibility, can be harmful to men and their partners, both male and female. Men and women are urged to understand and overcome negative stereotypes and speak openly about safe sex and HIV prevention. The theme of this year's World AIDS Day is "AIDS: All Men -- Make a Difference!"

HIV/AIDS is an epidemic that affects us all. An estimated 850,000 people in the United States are currently infected with HIV -- perhaps someone you know. Men represent 76% of AIDS cases in the U.S.. Around the world, more than 34 million people are estimated to be living with HIV or AIDS today, and 9 out of 10 of them DO NOT KNOW they are infected!

We all have the power -- and the responsibility -- to make a difference. To stop the HIV/AIDS epidemic in our community, we must work together to promote safe sex, individual responsibility and tolerance toward those infected with HIV or AIDS. We appeal to all men, and their partners, to educate themselves on how to prevent HIV infection and to help others learn how to prevent the spread of this devastating illness.





  
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This article was provided by American Association for World Health. It is a part of the publication AIDS: All Men -- Make a Difference!.
 

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