Planning for World AIDS Day
Reviewed November 2008
World AIDS Day is an opportunity to bring together existing HIV/AIDS projects and programs and to encourage the creation of new HIV/AIDS awareness and prevention programs. The goal is to motivate individuals, communities and states to become involved in the issues surrounding HIV/AIDS. World AIDS Day can be observed in many ways. To help coordinate events in your community, refer to the following checklist.
- Research HIV/AIDS Statistics. Check with your state health department for HIV/AIDS statistics in your area to determine how HIV/AIDS affects you and your community.
- Develop Partnerships. Establish or join partnerships with individuals and organizations interested in planning World AIDS Day activities in your community. These might include Red Cross chapters, AIDS advocacy groups, places of worship, schools, libraries, civic associations, hospitals, clinics, or youth groups. Call your local and state health and education departments for leads.
- Target an Audience. Define your goals and decide who you want to reach (for example, youth, families, elected officials, specific demographic groups, members of a particular faith community).
- Select an Activity. Choose an activity or program that will appeal to your target audience and one that will achieve your objectives. [See "Innovative World AIDS Day Activities" and "Motivate and Educate! Sample Activities" for ideas.]
- Create a Planning Checklist. Create a timeline so you will remain organized and will not miss deadlines. Delegate specific activities and responsibilities when possible. Make a schedule, establish a budget, identify organizations who will help you or co-sponsor with you. Choose a location, estimate the number who will attend, plan and prepare materials you will distribute, and plan advertising strategies.
- Seek Funding. To secure the necessary funds and resources, establish partnerships to share expenses, plan fundraising events or seek grants to fund your project. [See "Tips for Fundraising" and "Grants."]
- Invite Participation. Invite members of your community, especially those groups you have targeted. Also consider inviting a wider audience to promote awareness of HIV/AIDS issues. Often invitations themselves help raise awareness or encourage others to become involved. [See "Media Outreach Guide."]
- Publicize Your Event. Use the media to get the word out. Follow up with phone calls to targeted groups. [See "Media Outreach Guide," "Sample Press Release," and "Sample Public Service Announcement."]
- Notify the Media. Getting your messages out through television, radio, and newspaper is a highly effective way of reaching your target audience. [See "Media Outreach Guide," "Media Advisory Outline," and "Sample Press Release."]
- Evaluate Your Activity. Evaluate your activity during the planning stages as well as after the event so that next year you can remember how to improve the process. Use this planning checklist to evaluate how well you met your objectives. On the day of your activity, ask participants to fill out a short, anonymous evaluation form.
Please help us help others!
We want to know how many people we reach with this Resource Booklet. You can help us by filling out our Event Follow-Up Report, so that we can track the effectiveness and reach of our efforts to promote HIV/AIDS awareness through the publication of this Resource booklet and accompanying poster.
This article was provided by American Association for World Health. It is a part of the publication I Care ... Do You? Youth and AIDS in the 21st Century.