HIV-Positive on TVJanuary 22, 2004 Next month on the UPN series "The Parkers," a main character
will meet a desirable girl, then learn she is HIV-positive. Mel
Karmazin and Sumner Redstone, president and chair, respectively,
of Viacom Inc. -- which owns UPN, CBS, MTV and Showtime -- have
encouraged its networks to air shows with HIV storylines. The
effort is part of a campaign by Viacom and the Henry J. Kaiser
Foundation to foster HIV/AIDS awareness. "We realized that, as a
media company ... we had tremendous power to educate people,"
Karmazin said. Last week, meeting with about 500 MTV sales team
members, Karmazin named dozens of TV shows that would have HIV-related plots this year. He received a standing ovation.
Adapted from:Back to other news for January 22, 2004 New York Times 01.18.04; Melinda Ligos This article was provided by U.S. Centers for Disease Control and Prevention. It is a part of the publication CDC HIV/Hepatitis/STD/TB Prevention News Update. |