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U.S. News Broadcasters, Activists Harness TV Against AIDSNovember 24, 2004 Creative and programming directors from 35 media companies -- including Viacom Inc., MTV Networks International, and South African Broadcasting Corp. -- were among a group of about 100 broadcasters, activists, advertisers, and UN officials who met Tuesday at UN headquarters in New York City to discuss using TV to stop the spread of AIDS. "People in the media are realizing they have to think of more than the bottom line," said Sumner Redstone, chairperson of New York-based Viacom. Redstone helped organize the gathering and cited his company's role as pioneer in media efforts against the epidemic. Actor and activist Richard Gere said, "We are doing something here that is in the family, and it is a family of people who want to touch the world, want to change things, and have the tools to do it effectively -- to use the time and money and energy and creativity in a positive way." Reuters 11.23.04  This article was provided by U.S. Centers for Disease Control and Prevention. It is a part of the publication CDC HIV/Hepatitis/STD/TB Prevention News Update. Visit the CDC's website to find out more about their activities, publications and services.
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