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India Asks People to Save "Wickets" in AIDS Fight

July 15, 2005

In a new campaign to promote condom use, India's National AIDS Control Organization put an ad in a national daily depicting cricket wickets against a blue sky. The wickets are covered in condoms with a caption reading, "Save your wicket from unwanted googlies of life. Even in your favorite sport, you never know when you'll lose your stumps. Life is also unpredictable in the same manner. Why take chances?" Wickets are also called stumps, and a googly is a ball bowled in one direction but breaking in the other to fool the batsman. Indian cricket fans know the terms, which are being used humorously to promote condom use in a society where for many, open talk about condoms is still taboo. Health officials will gauge public response to the ads before placing more in newspapers and on TV.

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Excerpted from:
07.13.05; Kamil Zaheer

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