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U.S. Centers for Disease Control and Prevention • U.S. News
Massachusetts Asian and Pacific Islanders for Health Debuts HIV Ads Targeting Asian Community

May 20, 2005

On Thursday, Massachusetts Asian and Pacific Islanders (MAP) for Health marked the first National Asian and Pacific Islanders HIV Awareness Day with the launch of a radio and television campaign called the Banyan Tree Project. Created in collaboration with San Francisco's Asian Pacific Islander Wellness Center, the ads will run on WHDH, the Discovery Channel and MTV. "It's the first time there's really been anything national or anything on network TB that's specifically been Asian-focused," said Jacob Smith Yang, the group's executive director. The group plans to unveil the new ads Friday at a free event at the Courtyard Boston Tremont Hotel.

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Excerpted from:
Bay Windows (Boston)
05.19.2005; Ethan Jacobs


This article was provided by U.S. Centers for Disease Control and Prevention. It is a part of the publication CDC HIV/Hepatitis/STD/TB Prevention News Update.


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