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Meth TV Program Airs in Chicago

October 11, 2005

In the next phase of an awareness campaign headed by the Chicago Crystal Meth Task Force, a new 30-second TV commercial is set to begin airing on Comcast cable channels -- including Bravo, TLC, and MTV -- in Chicago. The spot, "Crystal Breaks," depicts a male meth user whose body eventually shatters, symbolizing the drug's destructive influence. The integrated marketing agency Lápiz and Starcom USA created the ad. The Task Force's outreach includes print, outdoor and radio ads, and a Web site, www.crystalbreaks.org.

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Excerpted from:
Windy City Times (Chicago)
10.05.05




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