Advertisement
The Body: The Complete HIV/AIDS Resource
Follow Us Follow Us on Facebook Follow Us on Twitter Download Our App
Professionals >> Visit The Body PROThe Body en Espanol
Read Now: Expert Opinions on HIV Cure Research
  
  • Email Email
  • Printable Single-Page Print-Friendly
  • Glossary Glossary

International News

India to Use Cricket's Popularity in Television Campaign to Fight HIV/AIDS

September 21, 2005

TV and newspaper ads being run by India's National AIDS Control Organization are using references to the very popular game cricket to promote safer sex, according to a report in the Asian Age. In one TV ad, a screen flashes "Not Out," suggesting a cricket umpire's verdict. "HIV/AIDS can run you out. Cut the risk with condoms," the ad urges. "The advertisements are linked to cricket so that the anti-AIDS messages can ride on cricket's popularity and get across to the masses," said Dr. S.Y. Quraishi, chief of NACO.

Back to other news for September 21, 2005

Adapted from:
Associated Press
09.19.05


  
  • Email Email
  • Printable Single-Page Print-Friendly
  • Glossary Glossary

This article was provided by CDC National Prevention Information Network. It is a part of the publication CDC HIV/Hepatitis/STD/TB Prevention News Update.
 
See Also
More HIV News

Tools
 

Advertisement