India to Use Cricket's Popularity in Television Campaign to Fight HIV/AIDS
September 21, 2005
TV and newspaper ads being run by India's National AIDS Control Organization are using references to the very popular game cricket to promote safer sex, according to a report in the Asian Age. In one TV ad, a screen flashes "Not Out," suggesting a cricket umpire's verdict. "HIV/AIDS can run you out. Cut the risk with condoms," the ad urges. "The advertisements are linked to cricket so that the anti-AIDS messages can ride on cricket's popularity and get across to the masses," said Dr. S.Y. Quraishi, chief of NACO.
This article was provided by CDC National Prevention Information Network. It is a part of the publication CDC HIV/Hepatitis/STD/TB Prevention News Update.